Introduction

The sport industry is a growing and dynamic economic sector. This career-focused programme provides a broad, multidisciplinary study of sport business management which equips you with the skills and knowledge to work in areas such as commercial sport management, community sport management, local authority and voluntary sector, public services, and to develop one’s own business.
 

Programme Features

Networking opportunities
With a superb alumni network and industry ties – as well as opportunities for research projects this programme offers ample opportunities for networking in different countries. 

Guest experts
We have a pool of external speakers from the industry who deliver guest lectures and talks to our students. Previous speakers have included representatives from leading national governing bodies, sports goods manufacturers, global motorsport and professional clubs, as well as health and fitness organisations and agencies. 

No examination
Assessments are 100% based on coursework and project.

Employable graduates
Our graduates are highly sought after in the industry; for example, some have been employed as Assistant Leisure Services Manager II at Leisure and Cultural Services Department and Business Development Officer at statutory organisation.

Further studies
Our graduates may pursue to progress onto postgraduate study; for example, some were admitted into Postgraduate Diploma in Education at the Education University of Hong Kong and Hong Kong Metropolitan University.
 

Modules

Managing the Development of International Sport

The aim of the module is to increase your awareness of the management of international sport and

physical activity. You will assess the provision of sport, analysing how social and political policy impact the approach, management and development of sport in a global context.

Strategic Management of Sport

This module enables you to analyse and evaluate the strategic position of sport 

organisations and identify the appropriate strategic actions to enable them to succeed.

Management Applications

The aim of this module is to consolidate, extend and apply your knowledge and skills of Sport Business Management to a leisure organisation within the sports/physical activity sector. With the focus on this facility, you will formulate a detailed proposal to improve the current provision, engagement and/or management processes.

Marketing Communications

This module aims to build your marketing knowledge to a more advanced level with a specific focus upon the Promotions (Communications) component of the marketing mix.

Project in Sport

The aim of this module is to enable you to identify, engage with and undertake a piece of research into an aspect of the sport of your choice.

Assessment

Coursework and project.

QF Level

QF Level : Level 5 QR Registration No. : 16/001009/L5  Validity Period : 01/09/2017 - 31/08/2025

Importance of choosing a non-local top-up with QF Level 5 Employment Degree qualifications pitched at QF Level 5 are formally recognised by the HKSAR Government for employment purposes within the Civil Service for graduate posts. Further Studies Having been recognised at QF Level 5, this top-up degree programme meets the standard of locally-accredited bachelor's degree programmes. Upon graduation, students can pursue their further studies at Master’s degree level in Hong Kong or overseas. Financial Assistance and Scholarships Various HKSAR Government financial assistance schemes and scholarships are only made available to eligible students enrolled into programmes with QF recognition.

Fees

• Application Fee : HK$200 (No application fee before the deadline!)
• Registration Fee : HK$3,500
• Tuition Fee : HK$74,840 by 2 instalments

Scholarships

A variety of attractive scholarships are available to current and graduating SHAPE students.

Financial Aids 

 The following HKSAR Government financial assistance schemes are available to eligible students who pursue this programme at SHAPE:

Financial Assistance Schemes		Amount (HK$)
	Non-means-tested Subsidy Scheme (NMTSS)	Up to $34,390 per year  [AY2024/25]
	Financial Assistance Scheme for Post-secondary Students (FASP)	Up to $91,040 (Tuition fee grant) Up to $8,810 (Academic expenses grant) Up to 57,340 (Living expenses loan) [AY2023/24]
	Non-means-tested Loan Scheme for Post-secondary Students (NLSPS)	Up to the annual tuition fees payable in the academic year

For details including eligibility and subsidy amount, please refer to the hyperlink of each scheme.

Career Prospects

This course prepares you for a career in international, regional and national sporting bodies, professional sports clubs and leagues, major venue and facility management, event management, sport-related government agencies, research and insight, facility operations and outsourcing suppliers, local authority and voluntary sector sport, sports goods business, and physical education roles in schools.

After graduated from BSc (Hons) Sport Business Management, Healthy Wong started his career in sport-related field and gained valuable experiences in sports management and marketing. He later founded FOODSPORT – a social enterprise that combines sports with food donation, and confer benefits to the society with a creative mindset. The enterprise has already helped more than 100,000 beneficiaries globally.

Read his full story here:
VTC Alumni Making a Difference - Healthy Wong: Social Enterprise Pioneer with a Creative Mindset I
VTC Alumni Making a Difference - Healthy Wong: Social Enterprise Pioneer with a Creative Mindset II

"SHAPE lecturers were experienced and professional, they were also very supportive and patient when guiding us through the project. This programme has opened my eyes to the operation of the real business world and prepared me for a career in the industry." To Shu Sang BSc (Honours) Sport Business Management Assistant Leisure Services Manager II / Leisure and Cultural Services Department

Further Studies

Having been recognised at QF Level 5, this top-up degree programme meets the standard of locally-accredited bachelor's degree programmes. Upon graduation, students can pursue their further studies at Postgraduate Diploma in Education or Master’s degree level in Hong Kong or Overseas.

Student Awards
 

Enquiries

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