Programme Content




This programme prepares you for an exciting career as a globally-minded designer. You’ll acquire the skills you need to become a professional product or service designer, and create innovative products and engaging service experiences. You’ll also develop a creative and innovative approach to product design and service innovation by challenging and exploring contemporary practices through a series of exciting and diverse projects. 

UK-specific contents may not be applicable to HK students

Programme Features

Competitive edges
You will learn the skills you need to become a professional product or service designer. This programme prepares you for an exciting career as a globally-minded designer, equipped to identify and respond empathetically, sustainably and collaboratively to creative opportunities.

You will have opportunities to exhibit your work through curating student-led exhibitions in the Graduate Show.

Studio learning and more

The programme emphasises studio learning which provides opportunities for supervisors to work with you to create design solutions for real-life problems or offer new design opportunities and peer exchange. Besides studio learning and in-person teaching, your learning will also be enriched with online sessions and remote access to resources.



Graduation Design Portfolio (Product Design)

In this module you will produce a significant body of independent product design project work, including design work based on a project brief that you generate via self-directed research. The module brings together the theoretical and practical skills, knowledge and experiences gained during previous study to provide an experience that mimics the role of the professional product designer.  You will develop your understanding of how your practice can be applied in real-world/practical settings.


Portfolio of Coursework 





QF Level : Level 5
QR Registration No. : 22/000545/L5 
Validity Period : 01/09/2022 -  31/08/2026


Importance of choosing a non-local top-up with QF Level 5

  • Degree qualifications pitched at QF Level 5 are formally recognised by the HKSAR Government for employment purposes within the Civil Service for graduate posts.

Further Studies
  • Having been recognised at QF Level 5, this top-up degree programme meets the standard of locally-accredited bachelor's degree programmes.  Upon graduation, students can pursue their further studies at Master’s degree level in Hong Kong or Overseas.

Financial Assistance and Scholarships


Entry Requirements

Entry Requirements

Holders of the following VTC Higher Diploma (HD) programmes;

  • HD in Product Design
  • HD in Furniture and Lifestyle Product Design


Holders of Higher Diploma (HD) or Associate Degree (AD) or equivalent qualifications in a relevant Design area awarded by a recognised institution will also be considered.  Shortlisted applicants will be invited to attend an admission interview to assess their suitability of studying the programme, and submit a portfolio of work demonstrating creative or intellectual abilities.


English Proficiency Requirements

  • Applicants holding post-secondary qualifications (e.g. Higher Diploma, Associate Degree) taught and assessed in English from recognised institutions;


  • At least an overall IELTS score of 6.0, or equivalent.



Fees & Funding


  • Application Fee : HK$200 (No application fee before the deadline!)
  • Registration Fee : HK$3,500
  • Tuition Fee : HK81,460 by 2 instalments



A variety of attractive scholarships are available to current and graduating SHAPE students.



“SHAPE offered me an opportunity to learn more about the overseas market. Both the lecturers from Sheffield Hallam University and SHAPE provided me with valuable knowledge and they were very supportive of our ideas. Their guidance helped to improve my creativity and designs, as well as build up my confidence. I am grateful for their mentorship and I believe SHAPE has paved my way to success in the product design industry!”

Jim Man Yuk Yukie

BA (Hons) Product Design

  • HKSAR Government Reaching Out Award 2022-23

“The Product Design programme allowed me to realise my weaknesses in design. Through the guidance of SHAPE lecturers, I have overcome the hurdles in my learning journey and identified my future development direction. ”

Tsang Tsz Ho

BA (Hons) Product Design

  • HKSAR Government Endeavour Scholarship 2022-23


Financial Aids 
The following HKSAR Government financial assistance schemes are available to eligible students who pursue this programme at SHAPE:

Financial Assistance Schemes
Amount (HK$)
Non-means-tested Subsidy Scheme (NMTSS) Up to $34,390 per year 
Financial Assistance Scheme for Post-secondary Students (FASP)

 Up to $91,040
(Tuition fee grant)

Up to $8,810
(Academic expenses grant)

Up to 57,340
(Living expenses loan)


Non-means-tested Loan Scheme for Post-secondary Students (NLSPS)  Up to the annual tuition fees payable in the academic year

For details including eligibility and subsidy amount, please refer to the hyperlink of each scheme.




Career Prospects/ Further Studies

Career Prospects

This course programme prepares you for a career in product design, user experience/interface and service design, technological product design, industrial design, designing and making, design consultancy, design management, entrepreneurship / start-up business, advanced manufacturing, digital visualization, education, sales and marketing, and etc.


Further Studies

Graduates of this programme can further their studies in relevant master’s degree programmes offered by SHU in the UK such as MA/MFA in Design (Product), in Design(Interaction) and MA in Design for Health, and other master’s degrees locally and overseas.



Awards/ Campus Life

Student Awards



Jim Man Yuk Yukie HKSAR Government Reaching Out Award 2022-23
Tsang Tsz Ho HKSAR Government Endeavour Scholarship 2022-23


Graduation Ceremony




Connect with Us


Programme Coordinator

Mr. Damon Yau

Tel. no.

3928 2844



General Enquiries

Mr. Floyd Tso

Tel. no.

3928 2484



Connect with SHAPE Community

Connect with Sheffield Hallam Community




Registration No.: 253188. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.