Programme Content





Interested in developing an all-round business skillset?

If you have a passion for business and an aptitude for organisation and management, this programme can prepare you for a wide range of roles in today’s dynamic business environment.  It focuses on the application of theory to real business situations, and reflects contemporary business thought and practice.

UK-specific contents may not be applicable to HK students

Programme Features

Fast completion 
Complete in 14 months on a part-time basis

Flexible self-study hours
This programme adopts a sequential modular structure where you attend one to two lectures a week and handle just one module at a time.  You can arrange your self-study more flexibly; and hence, retain your career advancement and earning power even during the study.



Supply Chain and Operations Management 

This module aims to develop perspectives of business organisations and underpinning knowledge of supply chain and operations management. It provides you with an introduction to the management principles, processes and the environment within which the supply chain manager operates. Core to the module will be an examination of management decision-making and the range of tools and techniques that are used to support the supply chain process.

Project Management (CEF Module)+

  CEF Code: 33Z129764

This module is designed to introduce you to the use of project management in a business environment. It aims to develop your understanding and skills in the use of project management tools and techniques, and in the impact of effective people skills on the outcomes of projects.

Services and Retail Marketing (CEF Module)+

  CEF Code: 33Z129764

This module aims to enable you to explore the theoretical concepts surrounding services marketing and retail marketing. You will have the opportunity to develop appropriate marketing solutions to problems by the use of case studies and reference to current services and retail developments.

Contemporary Business Strategy (CEF Module)+

  CEF Code: 33Z128083

The main aim of the module is to provide you with the concepts, frameworks and techniques of strategic decision making to enable you to assess competitive conditions, evaluate corporate capabilities and identify means for businesses to establish sustainable competitive advantage in its industry.

Critical Issues in Globalisation (CEF Module)+

  CEF Code: 33Z128083

The module is designed to help you recognise the dynamics of international business. World trade patterns and the functions of international institutions will be examined. The business strategies used by organisations to achieve their international objectives will be brought into the context of the global economic and political environment. Influences in the international business environment will be assessed in relation to the formulation of global business strategies.

Business Project 

This module aims to provide you with an opportunity to apply and develop your research skills and to extend your knowledge, understanding and ability to critically analyse in a specialist area of interest. You will chose an academic area related to your programme of study and apply your independent learning skills to research this area in depth.You will receive academic support through a series of group supervisions and will be allocated a project supervisor.

International Finance

The aim of this module is to provide you with an understanding of the international dimension of finance and how does this impact upon business. By the end of this module you should appreciate the workings and operation of currency derivatives markets, the international money and capital markets and the principles of currency risk management.

+ You must complete all modules under the same CEF code to fulfill the CEF reimbursement requirements.

 This course has been included in the list of reimbursable courses under Continuing Education Fund. The mother course (BA (Hons) Business Administration) of this module is recognised under the Qualifications Framework (QF Level 5). 

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated, please contact us for the latest information.



Coursework, examination and final project


^ Under Review and subject to change



QF Level

QF Level : Level 5
QR Registration No. : 12/000818/5
Validity Period : 01/07/2012 - 31/01/2024

Starting from 01/02/2024, the title of the learning programme and qualification are changed to "Bachelor of Business Administration (Hons)".


Importance of choosing a non-local top-up with QF Level 5

  • Degree qualifications pitched at QF Level 5 are formally recognised by the HKSAR Government for employment purposes within the Civil Service for graduate posts.

Further Studies
  • Having been recognised at QF Level 5, this top-up degree programme meets the standard of locally-accredited bachelor's degree programmes.  Upon graduation, students can pursue their further studies at Master’s degree level in Hong Kong and Overseas.

Financial Assistance and Scholarships


Entry Requirements

Entry Requirements

Candidates must hold one of the qualifications listed below:

  • VTC Professional Diploma in Business Management (PDBM) plus at least 3 years’ relevant work experience; 


  • VTC Higher Diploma (HD) in Business Administration;


  • A qualification equivalent to the above such as Higher Diploma and Associate Degree or equivalent, covering the relevant Business subject areas*

* Subject to final approval by Coventry University


English Proficiency Requirements

  • Applicants holding post-secondary qualifications (e.g. Higher Diploma, Associate Degree, Professional Diploma) taught and assessed in English from recognised institutions;


  • At least an overall IELTS score of 6.5, or equivalent.


Fees & Funding


  • Application Fee : HK$200 (No application fee before the deadline!)
  • Registration Fee : HK$3,500
  • Tuition Fee : HK$69,200 by 4 instalments
     (Deduct up to HK$25,000 via CEF)


A variety of attractive scholarships are available to prospective, current and graduating SHAPE students.


"Coventry University ranked top 15 university in the UK. I believe the modules in this programme can broaden my business knowledge and enhance my management skills."

Jay Yeung
BA (Hons) Business  Administration

  • Coventry University Student Ambassador


Financial Aids 
The following HKSAR Government financial assistance schemes are available to eligible students who pursue this programme at SHAPE:

Financial Assistance Schemes Amount (HK$)

Continuing Education Fund (CEF)  Up to $25,000*
Extended Non-means-tested Loan Scheme (ENLS)  Up to the annual tuition fees payable in the academic year

For details including eligibility and subsidy amount, please refer to the hyperlink of each scheme.
* Please refer to the Programme Content section of this programme for the reimbursable courses under the CEF


Career Prospects/ Further Studies

Career Prospects


"Lecturers of the programme have extensive work experiences; they are professional in both academic and industry knowledge. There were many interactions at classes which sparked our learning interests. Upon graduation, I have fully utilized the knowledge and skills learnt from the programme in my job as a senior account manager."

Jojo Chan
BA (Hons) Business  Administration

  • Senior Account Manager of a global marketing group
  • Outstanding Student Award

Further Studies

Having been recognised at QF Level 5, this top-up degree programme meets the standard of locally-accredited bachelor's degree programmes.  Upon graduation, students can pursue their further studies at Master’s degree level in Hong Kong and Overseas.

Connect with Us


Programme Coordinator

Ms Carrie Kwan

Tel. no.

2836 1852




General Enquiries Ms Raina Kwok
Tel. no. 3974 3666



Connect with SHAPE Community

Connect with Coventry Community


Registration No. : 251732. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.