Programme Content






The tourism industry is dynamic, fast-growing and international. This programme aims to give students a sound understanding of tourism business management which equips you with the specific knowledge and skills necessary to secure future employment within the international tourism sector.

The programme is designed to develop a future tourism manager with a global, social and ethical awareness of the contemporary business environment within which the international tourism industry operates. Students will learn the specific behaviours and motivations of tourism consumers, industry operations as well as key business developments in various contexts. Graduates can perform managerial roles within organisations such as tour operators, visitor attractions, destination management, airlines, and conference planners.


Programme Features

High ranking
SHU is ranked the 10th in the UK for Hospitality, Event Management and Tourism (The Guardian University Guide 2024).

Global recognition
Sheffield Business School is AACSB accredited. AACSB is known for its very high standard, less than 5% of business schools worldwide have received this accreditation.  

Sheffield Business School is also one of only four schools worldwide that have EPAS accreditation for undergraduate programmes in hospitality and tourism.  EPAS is a world-renowned standard for the quality of business or management programmes which have an international perspective.

No examination
Assessment 100% based on coursework and project.

Employable graduates
On average, 90% graduates in 2020 and 2021 were employed within 6 months upon graduation.



Strategic Management

This module is constructed to ensure that all successful students will have a credible and broad grounding in the subject of strategic management in the context of international events, tourism and hospitality businesses. These are the skills and knowledge which when applied to the organisations in which you will work in the future will allow you to progress and develop your managerial careers.

International Air Travel Management

This module aims to develop your knowledge and critical assessment of strategic trends and operational/management issues that are central to the international civil aviation sector. Its simulation approach will provide you a ‘real world’ learning environment and the opportunities to develop strategic skill sets such as critical thinking, problem evaluation, and rational judgement that will be relevant and applicable in the wider world of work.

Tourism Consultancy Experience

This module aims to provide students with the opportunity to attain professional skills and knowledge in consultancy practice by application of their academic studies in addressing contemporary key challenges facing the tourism industry.

Research Project

The module aims to engage students to identify a research question and to design and develop a research method to investigate this question presenting results in an academic research project format. Through a student-based approach to learning, you will develop and enhance several key skills and attributes which are important in your work life and future study.

Academic and Professional Development

The module introduces and develops a broad range skills and capabilities for success in your academic and working careers. You will learn how to succeed to a high academic standard, plus important skills for the workplace such as working in a team, problem solving, and how to communicate effectively; verbally, written and with numbers.



Coursework, presentation(s) and project(s).




QF Level

QF Level : Level 5
QR Registration No. : 16/001010/L5 
Validity Period : 01/09/2017 - 31/08/2025


Importance of choosing a non-local top-up with QF Level 5

  • Degree qualifications pitched at QF Level 5 are formally recognised by the HKSAR Government for employment purposes within the Civil Service for graduate posts.

Further Studies
  • Having been recognised at QF Level 5, this top-up degree programme meets the standard of locally-accredited bachelor's degree programmes.  Upon graduation, students can pursue their further studies at Master’s degree level in Hong Kong or overseas.

Financial Assistance and Scholarships



Entry Requirements

Entry Requirements

Holders of a VTC Higher Diploma in relevant subject areas such as Tourism, MICE, Hospitality, or Airport Operations Management:

•    HD in Tourism and MICE
•    HD in Airport Operations Management
•    HD in Travel and Tourism
•    HD in International Hospitality Management (Tourism and Leisure Elective)
•    HD in Tourism Studies
•    HD in Tourism Management
•    HD in MICE Planning and Technology
•    HD in MICE Planning and Management
•    HD in Sustainable Tourism (Ecotourism, Culture and Harbour Tourism)
•    HD in Theme Park and MICE Tourism



Holders of Higher Diploma, or Associate Degree, or equivalent qualifications in relevant Tourism and Hospitality subject areas from a recognised institution will also be considered.


English Proficiency Requirements

  • Applicants holding post-secondary qualifications (e.g. Higher Diploma, Associate Degree) taught and assessed in English from recognised institutions;


  • At least an overall IELTS score of 6.0, or equivalent.


Student Story


"Apart from enjoying the NMTSS subsidy which had deducted about half of the tuition fees, I was most impressed by the learning support provided by SHAPE. There were many different English workshops, such as academic writing which helped to improve my grades. There are also workshops on leadership skills and time management skills which enhanced students' employability upon graduation."

Chan Tsz Kiu
BSc(Hons) International Tourism Management

•    HD in Airline Services and Management, Lingnan LIFE 





Fees & Funding


  • Application Fee : HK$200 (No application fee before the deadline!)
  • Registration Fee : HK$3,500
  • Tuition Fee : HK$74,840 by 2 instalments


A variety of attractive scholarships are available to current and graduating SHAPE students.


Financial Aids 

The following HKSAR Government financial assistance schemes are available to eligible students who pursue this programme at SHAPE:

Financial Assistance Schemes
Amount (HK$)
Non-means-tested Subsidy Scheme (NMTSS) Up to $34,390 per year 
Financial Assistance Scheme for Post-secondary Students (FASP)

 Up to $91,040
(Tuition fee grant)

Up to $8,810
(Academic expenses grant)

Up to 57,340
(Living expenses loan)


Non-means-tested Loan Scheme for Post-secondary Students (NLSPS)  Up to the annual tuition fees payable in the academic year

For details including eligibility and subsidy amount, please refer to the hyperlink of each scheme.




Career Prospects/ Further Studies

Career Prospects

91% graduates of this programme in 2021 were employed within 6 months upon graduation.  Our graduates are able to pursue a wide range of careers in related fields of tourism, hospitality or airline industries in job positions such as Reservation Agent, Travel Officer, Travel Consultant, Flight Attendant, Airline Customer Service Officer, Theme Park & Attractions Trainee, and Management Trainee, etc.


Further Studies

Having been recognised at QF Level 5, this top-up degree programme meets the standard of locally-accredited bachelor's degree programmes.  Upon graduation, students can pursue their further studies at Master’s degree level in Hong Kong or overseas.



Connect with Us


Programme Coordinator

Dr. Ricky Chan 

Tel. no.

2595 2525




General Enquiries

Mr. Ming Tao

Tel. no.

2595 8359



Connect with SHAPE Community

Connect with Sheffield Hallam Community





Registration No. : 251421. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.