Programme Content

                        

 

 

 

Introduction

This programme addresses recent technology developments and anticipates emerging industry needs that will be essential in the changing technological, business, and social environment.  Graduates can pursue career opportunities in the field of design and coding, web development, media production, games development, and audio technology. 
 

Digital Media Showcase by UWE Bristol

 

 

Programme Features

Live project
This programme allows you to take on a project where you research an area of interest and develop a digital media application, consolidating your knowledge and demonstrating your expertise.


Exhibition & competition
You will have opportunities to exhibit your work in the Graduate Show and take part in competitions.  Our students won in various creative technologies related competitions in the past.


Outstanding past students
16% outstanding students of this programme awarded Government Scholarships in 2023.

 

Modules^

Creative Technologies Project 

The Creative Technologies Project is an individually executed project that enables the student to select and investigate a topic of interest beyond or even outside the normal level of treatment in the taught modules. It will allow the student to demonstrate the ability to independently learn the skills and abilities required for a complex project and creatively demonstrate their problems solving ability within the chosen area.

 

Commercial Games Development (CEF Module)

(CEF code: 34Z134752)
This module provides a platform for students to not only develop a professional, commercially viable entertainment software product, but to do so in a setting which mimics one typical of industry and where the completed product forms possibly the most substantial part of their professional portfolio upon graduation.

3D Modelling and Animation (CEF Module)

(CEF code: 34Z134736)
This module enables students to create and evaluate 3D models and animations and to apply tools and techniques appropriately to achieve a range of effects and optimise performance. Students will be expected to understand factors that may influence the way in which animations are perceived and interpreted by a viewer and to apply a user-centred approach in the development of their work.

Audio-visual Production  (CEF Module)

(CEF code: 34Z134744)
This module aims to equip students with the technical and professional skills required for audio-visual production in a commercial digital media environment. Emphasis will be given to the process of design and production and to the integration of audio and visual elements to produce products of a professional standard.

Interaction Design (CEF Module)

(CEF code: 34Z120190)
Taking a human-centred perspective, Interaction Design focuses on the process of designing interactive digital products, applications and services that help enhance and re-scope the way that people use digital technologies and information. Students will explore designing the dialogue between people and technology within different contexts, with a view to finding creative and engaging ways to realise interactive experiences. 

 Live Sound

Live Sound is a module aimed at developing craft skills with a solid foundation of technical knowledge and understanding upon which to base strategies for successful sound in a fluid, unpredictable live environment. 

 Advanced Performance^  

The module will be delivered through a mix of lectures, seminars, tutorials, and workshops. The assessment provides a platform for students to demonstrate and regularly discuss their developing skills in musical performance. 

^ Under review and subject to change.

   This course has been included in the list of reimbursable courses under Continuing Education Fund. The mother course (BSc (Hons) Digital Media) of this module is recognised under the Qualifications Framework (QF Level 5). 

 

Assessment^

Oral presentation, assignment, examination, laboratory and practical report.

 

^ Under review and subject to change.

 

Recognition

QF Level

QF Level : Level 5
QR Registration No. : 14/002686/L5
Validity Period : 01/09/2014 - 31/08/2025

This programme is in the process of seeking re-accreditation by HKCAAVQ. The re-accreditation is subject to HKCAAVQ’s final approval.

Importance of choosing a non-local top-up with QF Level 5
 

Employment
  • Degree qualifications pitched at QF Level 5 are formally recognised by the HKSAR Government for employment purposes within the Civil Service for graduate posts.

Further Studies
  • Having been recognised at QF Level 5, this top-up degree programme meets the standard of locally-accredited bachelor's degree programmes.  Upon graduation, students can pursue their further studies at Master’s degree level in Hong Kong or Oveseas.

Financial Assistance and Scholarships

 

Entry Requirements

Entry Requirements

Holders of a Higher Diploma (HD) / Associate Degree (AD) / equivalent qualification in multimedia, digital entertainment, web design, web development, or related subject areas.  

 

English Proficiency Requirements

  • Applicants holding post-secondary qualifications (e.g. Higher Diploma, Associate Degree) taught and assessed in English from recognised institutions;

OR

  • At least an overall IELTS score of 6.5 with 5.5 in each component, or an overall IELTS score of 6.0 with 6.0 in each component, or equivalent.


Student Stories

   
 

"The BSc (Hons) Digital Media programme allowed me to learn in-depth design concepts and principles, and utilize these knowledge in developing digital media projects. With the support and guidance from the lecturers, I overcame many new challenges throughout my study, which also deepened my knowledge and sharpened my skills in digital media."

Ng Wing Kiu​

BSc (Hons) Digital Media (Part-time)

  • Higher Diploma in Digital Animation and Creative Media, School of Continuing and Professional Studies, CUHK ​
  • Hong Kong ICT Awards Merit Winner
  • MFA Computational Arts | Goldsmiths, University of London
 
 

"The BSc (Hons) Digital Media programme, in particular the "Commercial Game Development module", has equipped me with both professional knowledge and hands-on experience in game engines.  The programme has given me a head start for my career as a Software Engineer in a multimedia company.  SHAPE lecturers were very helpful, they offered very useful advice along my learning journey."

Tse Yu Kiu

BSc (Hons) Digital Media

 

The programme has equipped me with comprehensive academic knowledge, covering 3D production, interactive design, and media design. significantly updating my understanding of media design. The instructors of BSc(Hons) Digital Media are accomplished professionals in the industry and have been generous in sharing their valuable insights, greatly benefiting me and laying a strong academic groundwork. As a result, I am now well-prepared to pursue a master's degree at a local university and become a professional in the field.

Li Tip Ying

BSc (Hons) Digital Media

  • Master Degree in Multimedia & Entertainment Technology (MSc), Hong Kong Polytechnic University
  • HKSAR Government Outstanding Performance Scholarship 2023-24

 

     

     

    Fees & Funding

    Fees

    • Application Fee : HK$200 (No application fee before the deadline!)
    • Registration Fee : HK$3,500
    • Tuition Fee : HK$80,000 by 2 (FT) or 4 (PT) instalments 



    Scholarships

    A variety of attractive scholarships are available to current and graduating SHAPE students

     

     
     

    “I took part in a STEM competition as my final year project and I learnt a lot from this. I’m thankful to SHAPE lecturers who offered me tremendous support in getting me an internship and helping me grow in so many ways.”

    Wong Ho

    BSc (Hons) Digital Media

    • HKSAR Government Talent Development Scholarship
         
     

    “The diversified curriculum of this programme not only equipped me with highly practical knowledge but also broadened my mind. The “3D Modelling and Animation” was one of the most useful modules; it laid a solid foundation on 3D modelling techniques that are essential for the workplace, facilitating my career development in the creative industries.”

    Wong Wing Yu

    BSc (Hons) Digital Media

    • HKSAR Government Outstanding Performance Scholarship
         
     

    “SHAPE helps me to pursue my dream in just one year! To be a game animator is used to be my career goal and I can acquire the necessary knowledge and skills during my study at SHAPE. The most interesting and useful module is “3D Modelling and Animation”, which gives me the in-trend knowledge and technology. The instructor of “Audio-Visual Production” module leads us to participate the mega event in the industry, allowing me to gain the practical experience which broaden my horizons.”

    Li Ka Yui

    BSc (Hons) Digital Media

    • HKSAR Government Reaching Out Award 2023-24
         
     

    “Studying at SHAPE has been a truly transformative experience for me. As someone with a keen interest in sustainable design, I was drawn to SHAPE's comprehensive curriculum and its strong focus on environmental stewardship. The module on circular economy was particularly captivating, as it provided me with a deeper understanding of the innovative strategies businesses that can adopt to reduce waste and minimize their carbon footprint. The hands-on project-based learning approach allowed me to apply these principles in real-world scenarios, honing my critical thinking and problem-solving skills.”

    Yip Ka Shing

    BSc (Hons) Digital Media

    • HKSAR Government Reaching Out Award 2023-24
         
     

    “SHAPE programme is highly recognized and the most interesting subject I studied is Audio-Visual Production.  This module offers comprehensive knowledge and information on visual editing and camera shooting, which aligns with my hobbies. SHAPE provides the high quality teaching resources and the instructor offers guidance tailored to my strengths and weaknesses, helping me a lot in my future development. What impressed me the most is the close interaction between instructors and students, without any hierarchical barriers, we can communicate well which makes me enjoy my study at SHAPE.”

    Kilic Kerem Lutfi

    BSc (Hons) Digital Media

    • HKSAR Government Reaching Out Award 2023-24
         
     

    “SHAPE offers a fast track to obtain my degree in just one year! There are only two semesters but the modules are arranged in a manageable way.  Many heartfelt instructors provide good and constructive guidance to me during my study at SHAPE. This QF Level 5 programme definitely offers a good and recognized qualification to me for my career planning and development.”

    Lee Ka Hei

    BSc (Hons) Digital Media

    • HKSAR Government Reaching Out Award 2023-24
         
     

    “SHAPE programme provides me with valuable skills that I can apply in my professional career. The expertise and dedication of the tutors, together with the programme's emphasis on practical applications, have greatly enhanced my learning experience. The interactive nature of the classes and the hands-on projects allowed me to apply theoretical concepts to real-life scenarios. Furthermore, the collaborative and inclusive learning environment, where I had the opportunity to engage with classmates from diverse backgrounds, has enriched our class discussions and broadened my perspectives.”

    Chung Wai Kit

    BSc (Hons) Digital Media

    • HKSAR Government Reaching Out Award 2023-24
         
     

    The programme has equipped me with comprehensive academic knowledge, covering 3D production, interactive design, and media design. significantly updating my understanding of media design. The instructors of BSc(Hons) Digital Media are accomplished professionals in the industry and have been generous in sharing their valuable insights, greatly benefiting me and laying a strong academic groundwork. As a result, I am now well-prepared to pursue a master's degree at a local university and become a professional in the field.

    Li Tip Ying

    BSc (Hons) Digital Media

    • Master Degree in Multimedia & Entertainment Technology (MSc), Hong Kong Polytechnic University
    • HKSAR Government Outstanding Performance Scholarship 2023-24

     

     

    Creative Technologies Project (CTP) module
    Playful She (3D Animation/ Storytelling/ Character Design)


    Financial Aids 

    The following HKSAR Government financial assistance schemes are available to eligible students who pursue this programme at SHAPE:


    Financial Assistance Schemes
     
    Amount (HK$)  FT Mode PT Mode
    Non-means-tested Subsidy Scheme (NMTSS) Up to $34,390 per year 
    [AY2024/25]

    Y

    --


    Continuing Education Fund (CEF)  Up to $25,000* --


    Y

    Financial Assistance Scheme for Post-secondary Students (FASP)

     Up to $93,130
    (Tuition fee grant)

    Up to $9,010
    (Academic expenses grant)

    Up to 58,890
    (Living expenses loan)

    [AY2024/25]

    Y --
    Non-means-tested Loan Scheme for Post-secondary Students (NLSPS)  Up to the annual tuition fees payable in the academic year Y

    --

    Extended Non-means-tested Loan Scheme (ENLS)  Up to the annual tuition fees payable in the academic year -- Y


    For details including eligibility and subsidy amount, please refer to the hyperlink of each scheme.
    * Please refer to the Programme Content section of this programme for the reimbursable courses under the CEF


     

    Career Prospects/ Further Studies

    Career Prospects

    5th Hong Kong Digital Entertainment Industry Fresh Graduate Support Scheme

    As one of the core sectors of Hong Kong’s vibrant creative industries, the digital entertainment (DE) industry has been changing rapidly in the past few years. DE companies are becoming more and more technology-driven. The prevalence of social media and mobile platforms has driven new ways of operation and development. It has been a challenge for DE companies to recruit new talents who have relevant hands-on experience to meet the DE industry’s technical needs and cope with the new business environment.

    The Hong Kong Digital Entertainment Association (HKDEA, the Organizer) is pleased to organize the 5th Hong Kong Digital Entertainment Industry Fresh Graduate Support Scheme (Support Scheme) with staunch support and generous sponsorship from Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region.

    The Support Scheme has the following objectives:

    • To subsidise and encourage local DE companies to employ and train fresh graduates and nurture the latter to become new blood of the industry;
    • To pair up local fresh graduates with potential employers to facilitate the former to enter into the industry and be advised of the prospects in the DE industry; and
    • To foster the development of the DE industry with more abundant supply of DE talent working in the industry

    Graduates will have opportunities to work with organisations ranging from large corporations to smaller entrepreneurial start-ups. You could work at all stages of content creation, with roles including designer, developer, creative technologist, project management and client handling to information architecture and user experience design.
     


    Zero Wong is the co-founder of AESIR, an Asia’s Top 20 Social Enterprise and Global Top 500 Tech Startup. Upon completion of his Higher Diploma studies, Zero earned a scholarship and went on to pursue BSc (Hons) Digital Media and graduated with flying colors.

    Read his full story here: VTC Alumni Making a Difference - Zero Wong: Vocational Education - Key to entrepreneurship

     

     

    “My journey with SHAPE deepen my understanding of digital media and game development. As the founder of Morning Star Gaming, I sought a programme with theoretical depth and practical insights for the games industry. The "Commercial Games Development" module explores the process of developing successful games from concept to launch. The gained insights were directly relevant to my role, enabling innovative strategies for market appeal and player engagement. SHAPE's supportive environment, industry experience, and collaborative projects fostered creativity. Their commitment to bridging academia and industry provided invaluable networking opportunities, enriching my entrepreneurial journey.”

    Leung Cheuk Fung, Derek
    BSc (Hons) Digital Media

         
     

    “With the applications of digital media technologies, 3 Rices Limited provides engaging and interactive user experience in publicity events and activities with the clients. The company has worked with diversified clients and provided them with digital marketing strategies including Education Bureau, PMQ, Chow Tai Fook, Asiaray Media Group Ltd., Calbee, etc.”

    Lau Ngo Ting, Teddy
    BSc (Hons) Digital Media

    • Founder and Managing Director of 3 Rices Limited
         
     

    “I found this programme very suitable for me, and the modules were very interesting. The “Audio Visual Production (AVP)” module provided me with the opportunity to cooperate with other classmates on the pre-production, production and post-production stages of video commercials and corporate identities. The lecturers were able to give lots of ideas, references and opinions, which led me to think out of the box and solve problems from a multiple perspectives.”

    Chiu Wing Fung
    BSc (Hons) Digital Media

    • 北京電影學院-攝影系進修班,主修電影攝影
    • 參與作品 - 美食真人秀節目:《十二道鋒味-第一季》《十二道鋒味-第三季》、廣告:《鋒味曲奇-聖誕篇》《保信信貸》、微電影:《Carpe Diem》《iWorld》《旺角太紫》
         
     

    "The study life at SHAPE was a meaningful experience for me.  I gained comprehensive knowledge in digital media production, such as 3D production and board games design, which benefits my current programming job a lot.  I also appreciate the support and professional advice from the tutors throughout my learning journey."

    Yahoo Fu
    BSc (Hons) Digital Media

    • Co-founder and CTO, RR Fun Creative Lab Limited
    • Founder, Alexx Game Studio
    • Awardee of Cyberport CCMF
    • Awardee of PolyU Micro Fund 
    • 2nd runner up of Hong Kong Techathon (New Generation Technology)
     

    Further Studies

    Having been recognised at QF Level 5, this top-up degree programme meets the standard of locally-accredited bachelor's degree programmes. Upon graduation, students can pursue their further studies at Master’s degree level in Hong Kong or Overseas.

    Some of our graduates have pursued further studies in the following programmes:

     
     

    Current studying at National Sun Yat-sen University, Department of Theater Arts, Master of Art (MA) Degree.

    Lau Ka Wing
    BSc (Hons) Digital Media

    • HKSAR Government Reaching Out Award 2020-21
    • Disney Outstanding Industrial Attachment Scholarship
    • VTC Student Development Scholarship (IT Discipline 9-days PQ Festival IA Tour in Prague, Czech) in 2019

     

     

    Project Showcase/ Awards/ Campus Life

    Project Showcase


    Hong Kong Institute of Information Technology (HKIIT) ExploreFest

     

    Project Title: “Metaverse Innovation Centre, HKIIT (Sha Tin)”

    Designed by students: FONG Hin Wing, LI Wing Yan, NG Suet Sin, WONG Kap Fat

     

    Project Title: “Multimedia Entertainment Studio (B004)”

    Designed by students: Lai Chung Yin, Lai Kin Pui, Wong Wing Keung Ken, Yuen Ho Shing

     

    Project Title: “Learning Resources Centre Metaverse (LRC)”

    Designed by students: YAU Hei Tung Janice

     

    Project Title: “UWE Bristol UK Campus Metaverse”

    Designed by students: FONG Hin Wing, NG Suet Sin, WONG Kap Fat

     

    Project Title: “VPET Metaverse”

    Designed by students: Chan King Hung, Ma Ngo Tim, Low Kin Shing

     

    Emerging Design Talents Show 2022

     

    BSc (Hons) Digital Media graduate’s NFT project showcases in mega digital event

    Project title: “Emoji Painting NFT Generative Art”
    Designed by Graduate: Lau Ngo Ting, Teddy

     

     

    Introduction:
    NFTs-based art pieces have been trending these years. A workflow with an NFTs generation installation art piece is suggested to be installed and implemented in art galleries. It might offer opportunities for the public to experience the creation of digital artwork as a modern way to interact with art without spending a decade learning the tools, concepts, or even programming languages. It might also be the bridge, connecting artists and the public, building communities and developing art collections.

     

    NFTs Gallery - Teaser Video


     

    Demonstration of the real time NFTs Gallery


     


    Student Awards


    The 2nd "My Hong Kong Story" English Short Film Competition
    Project Title: 我們連結一起 We Connect
    Excellence Award Winner: 蕭寶玲、萬思欣、廖學軒、伍靜琦

     

     

    Global Game Jam 2024, UK Site
    Project Title: Hold IT
    3rd Prize Winner: NG Suet Sin/ Wong Kap Fat/ Fung Yuk Cheung/ Shiu Suet Ching Pheodora



    Global Game Jam 2024, HK Site
    Best Dynamic Content Game
    Project Title:
    Chicken or the Egg? 雞先定蛋先?
    Designed by: Derek Leung (Programmer) and his team



     

    AiTLE x CMHK IT Lab Design Competition

    Champion: Leung Yu Kei Chris 




    1st runner up: Lau Kwun Man 


    2nd runner up: Tsang Kwok Hei 


    Merit: So Ho Kwan




    Merit: Wong Pak Yan Zoe, Lam Wai Sang, Fung Chung Pong, Chang Ning, Lee Ka Ki, Lo Man Wa, Wong Wing Yu,Tse Pak Hin, Wong Ho Hang Michael

     

    HKT Smart Kiosk Design Competition

    Champion: Chan Ho Ming
    1st runner up: Tso Chi Yan
    2nd runner up: Ng Wing Kiu
    3rd runner up: Ip Lai Yin

     

    Merit (Digital Entertainment Award - Interaction Design Stream), Hong Kong ICT Awards 2020
    Project title: “Hong Kong Culture Visit Augmented Reality (AR)” 
    Designed by Graduate: Ng Wing Kiu

     

    Student Award
    Chan Yuet Ching
    Chau Yi Hei
    Fong Wing Sze
    Ho Chun Yin
    HKSAR Government Outstanding Performance Scholarship 2022-23
    Lau Hoi Ming
    Yu Pak Cheung
    HKSAR Government Talent Development Scholarship 2022-23
    Chan Hin Shing
    Chan Kim Tsau
    Chow Tsz Chun Mike
    Chow Wan Him
    Chu Chung Hang
    Ip Paak Ho
    Li Ka Hang
    Mak Chun Lok
    Mok Wai Chun
    Tong Ching Hoi
    Tsang Ying Lam
    Tsui Chun Hei
    HKSAR Government Reaching Out Award 2022-23
    Chow Mei Yin
    Chow Shun Yan
    Kwok Kin Shing
    Wong Ho Hang Michael
    Wong Wing Yu
    Wu Wan Ching
    Yung Chi Kong
    Tsang Kwok Hei
    HKSAR Government Outstanding Performance Scholarship 2021-22
    Yeung Man Kit Jacky HKSAR Government Endeavour Scholarship 2021-22
    Lau Chin Ho
    Wong Ho
    HKSAR Government Talent Development Scholarship 2021-22
    Lau Kwun Man
    Law Yan Kin
    Liu Mo Yuen
    Tsoi Shing Hei
    Wong Man Ching
    HKSAR Government Reaching Out Award 2021-22
    Chan Po Yi
    Leung Wai Yin
    Wong Hoi Fung
    HKSAR Government Outstanding Performance Scholarship 2020-21
    Tsoi Kin Chi HKSAR Government Talent Development Scholarship 2020-21

    Chan Ka On
    Ho Yun Sum
    Lam Sei Pui
    Lam Yuen Yee
    Lau Ka Wing
    Law Yik Yu
    Ma Miu Tin
    Mak Ching Lam Nicole
    Pang Yui Yin
    Wong Lai Sin
    Yam Lik Ho

    HKSAR Government Reaching Out Award 2020-21

     

    Graduation Ceremony

      

      

    Connect with Us

    Enquiries

    DILWL Campus (Full-time / Part-time) 
    Programme Coordinator Ms. Winnie Chung
    Tel. no. 3928 2646
    Email cwinnie@vtc.edu.hk 
       
    General Enquiries Ms. Liu Ka Yan
    Tel. no. 3928 2587
    Email kmkayan@vtc.edu.hk

     

    Tuen Mun Campus (Full-time)  

    Programme Coordinator

    Ms. Winnie Chung

    Tel. no.

    3928 2646

    Email

    cwinnie@vtc.edu.hk

     

     

    Deputy Programme Coordinator

    Mr. Rex Lau

    Tel. no.

    2460 5244

    Email

    rexlau@vtc.edu.hk

       
    General Enquiries Ms. Victoria Wan 
    Tel. no. 2460 5354 
    Email victoriawan@vtc.edu.hk

     

    Connect with SHAPE Community

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    Connect with UWE Bristol Community

    Registration No. : 252421. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.